GE Healthcare launched a global competition on Twitter to raisepublic awareness about cancer prevention and healthy living.
For the next two months, the "Get Fit" campaign, according to theCompany, will encourage people from all over the world to tweetabout their own health and fitness activities that have been shownto reduce the likelihood of developing cancer.
GE said continents will compete against one another to racetowards fitness. At the end of the competition, one country's RedCross or Red Crescent Society, on the winning continent, willreceive a donation of $20,000 based on an open vote.
"GE Healthcare has a long history of creating medical solutionsthat enable physicians to discover, diagnose and treat cancer," saidJohn Dineen, CEO of GE Healthcare. "And while 'Get Fit' is afriendly competition, there is a serious message behind it - inaddition to all the initiatives launched by the company such ashealthymagination and Health Ahead, GE Healthcare is committed tomaking a significant change in the fight against cancer. We believethat combining a healthy lifestyle with earlier detection of cancerthrough the development of technology breakthroughs will make a realimpact on a person's likelihood of developing cancer."
The World Health Organization reports that nearly 30 percent ofall cancer deaths can be prevented, and research confirms that ahealthy diet and regular exercise can help reduce the risk ofcancer. For information about activities that people can do topotentially reduce their risk of cancer, refer to this article onthe GE Healthcare Newsroom.
The Rules of the Game
Participants in the competition need only to have access to theinternet and a Twitter account. They simply 'tweet' a comment aboutwhat they are doing to strive for a healthier lifestyle - e.g.,cycling to work, cutting out smoking or eating a healthy meal. To berecognized as part of the "Get Fit" competition, each tweet mustinclude the specific "Get Fit" hash tag for the participant'scountry, which can be found on the "Get Fit" web page at ge.com/getfit. As long as the hash tag is included in the tweet, then itdoesn't matter which language is used for the tweet.
The "Get Fit" web page will show the progression of thecompetition on a world map showing which continents are generatingthe most 'healthy tweets.' As participants tweet about their healthyactivities, the cells hovering over each continent will graduallychange from a 'risky red' to a 'healthier green' color. The map alsoshows how many tweets have been generated by each country, and thecountry's ranking among its continental neighbors.
The winning continent will be the first to turn its cells green,or the continent that has progressed furthest down the colorspectrum outlined on the map. At the end of the competition, an openvote will be held to determine which country on the winningcontinent will receive a $20,000 donation to the Red Cross or RedCrescent Society operating in that country.
GE Healthcare provides medical technologies and services forpatient care.
More Information:
www.gehealthcare.com
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